Elaine Piniat
About Elaine Piniat
Elaine Piniat is a Manager of Newsletter Audience and Revenue Strategy at Thomson Reuters, where she focuses on monetization models and user experience. She has a diverse background in journalism and editorial roles, with experience at various media organizations and multiple prestigious awards for her editorial work.
Work at Thomson Reuters
Elaine Piniat currently serves as the Manager of Newsletter Audience and Revenue Strategy at Thomson Reuters. She has held this position since 2022, focusing on enhancing audience engagement and revenue generation through innovative newsletter strategies. Her role involves leveraging behavioral data and customer feedback to improve user experience and identify new monetization models.
Previous Experience in Media
Elaine Piniat has extensive experience in the media industry. She worked at Newsday Media Group in various capacities, including Internet News Manager for Special Projects from 2013 to 2015 and Audience Engagement Editor from 2016 to 2020. Additionally, she held the position of News Editor for one year and contributed as a Field Editor at Patch.com in 2013. Her early career included internships at NBC Universal, InnerVoice Magazine, and Long Island Press.
Education and Expertise
Elaine Piniat earned her Bachelor of Arts degree in Journalism and Media Studies from Rutgers, The State University of New Jersey-New Brunswick, completing her studies in 2010. She furthered her education at The Poynter Institute, where she participated in the Leadership Academy for Women in Digital Media in 2019. Her expertise lies in newsletter audience strategy, monetization models, and enhancing user experience through data-driven approaches.
Achievements and Awards
Elaine Piniat has received multiple prestigious awards for her editorial work, including the Peabody Award, George Polk Award, and New York Emmy. These accolades reflect her contributions to journalism and her commitment to high-quality media production. Her recognition in the industry underscores her effectiveness in editorial roles and audience engagement.
Mentorship and Industry Involvement
Elaine Piniat is passionate about mentoring young journalists and fostering partnerships within the media industry. She is known for her tenacious approach to challenges and her ability to multitask under tight deadlines. Her commitment to supporting the next generation of journalists highlights her dedication to the growth and development of the media profession.