Emily Chhun JD, LLM
About Emily Chhun JD, LLM
Emily Chhun is the Director of Lifecycle & Retention Marketing at Thomson Reuters, where she has worked since 2022. With a background in law and extensive marketing experience, she develops strategies to enhance customer engagement and revenue retention.
Work at Thomson Reuters
Emily Chhun has held multiple roles at Thomson Reuters since joining the company in 2012. Currently, she serves as the Director of Lifecycle & Retention Marketing, a position she has held since 2022. In this role, she is responsible for developing marketing strategies that effectively engage customers, aiming to meet them at the right time with the right offers. Previously, she worked as the Director of Marketing Strategy - Demand Generation for Tax Professionals from 2018 to 2022, and as a Marketing Manager - Growth Marketing for Large Law from 2017 to 2018. During her tenure, she led the establishment of a customer lifecycle and retention marketing function and reported on marketing program impacts to the executive leadership team.
Education and Expertise
Emily Chhun holds a Master of Laws (LL.M.) in Taxation from The University of Alabama School of Law, which she completed between 2011 and 2013. She also earned her Juris Doctor (J.D.) from the University of San Diego School of Law from 2009 to 2011. Additionally, she obtained a Bachelor of Arts in Journalism from the University of Minnesota, where she studied from 2002 to 2006. Her educational background provides her with a strong foundation in law and marketing, enabling her to develop effective strategies in her current role.
Background
Before joining Thomson Reuters, Emily Chhun gained experience in marketing and law through various roles. She worked as an Account Executive at Tunheim Partners from 2006 to 2008. Additionally, she served as a Senior Content Strategist at Thomson Reuters from 2012 to 2017, where she contributed to content development and strategy. Her early career included an internship at the United States Attorney's Office in San Diego, California, in 2009, which provided her with practical legal experience.
Achievements
In her current role at Thomson Reuters, Emily Chhun has successfully led the creation of a customer lifecycle and retention marketing function from the ground up. She is responsible for mapping customer journeys and establishing the strategic vision for lifecycle marketing. Her work includes identifying key performance indicators (KPIs) to assess marketing's impact on Net Revenue Retention (NRR) and collaborating with analytics and client management teams to engage with at-risk accounts, thereby reducing churn.