Erica Kritsberg
About Erica Kritsberg
Erica Kritsberg serves as the Associate Inbound Product Marketing Manager for Legal Tech and AI at Thomson Reuters, where she has worked since 2024. With a background in B2B SaaS marketing and extensive experience in various marketing roles, she is recognized for her strong communication skills and adaptability across different company environments.
Work at Thomson Reuters
Erica Kritsberg serves as the Associate Inbound Product Marketing Manager for Legal Tech and AI at Thomson Reuters. She has held this position since 2024, contributing to the company's marketing strategies in Minneapolis-St. Paul, Minnesota. Her role involves developing product marketing initiatives that cater to the legal technology sector, focusing on inbound marketing tactics.
Experience in Product Marketing
Prior to her current role, Erica Kritsberg accumulated extensive experience in product marketing. She worked at GovDocs, Inc as Product Marketing Manager from 2015 to 2023, where she focused on marketing strategies for the company. Additionally, she has held various marketing positions at Thomson Reuters, including Senior Marketer from 2007 to 2009 and Marketer in 2006. Her background includes experience in both B2B SaaS and traditional publishing.
Education and Expertise
Erica Kritsberg studied at Minnesota State University, Mankato, where she earned a Bachelor of Science degree in Mass Communications with a focus on Public Relations from 1993 to 1996. She also attended Rowan University from 1991 to 1993. Her educational background supports her expertise in go-to-market strategies and lifecycle marketing within the B2B SaaS sector.
Background in Marketing
Erica Kritsberg began her marketing career as a Publicist at MBI Publishing Company from 2003 to 2005. She later transitioned to a Marketing Manager role in the Automotive/Motorcycles division at MBI Publishing Company from 2005 to 2006. Her early experiences laid the foundation for her subsequent roles in product marketing and communications.
Professional Skills and Recognition
Erica Kritsberg is recognized for her ability to create and deliver targeted messaging and content to diverse audiences. She is known for her communication and writing skills, which have been acknowledged within her professional field. Her adaptability allows her to thrive in both small and large company environments, as well as to learn new industries and markets effectively.