Erin Mc Knight
About Erin Mc Knight
Erin McKnight serves as the Director of Global Marketing at Thomson Reuters, a position she has held since 2022. With extensive experience in marketing automation and digital strategy, she has previously worked at notable companies such as Manulife and TD in various managerial roles.
Current Role at Thomson Reuters
Erin Mc Knight serves as the Director of Global Marketing at Thomson Reuters, a position she has held since 2022. In this role, she is responsible for overseeing global marketing strategies and initiatives, contributing to the company's brand presence and market engagement. Her experience in marketing automation and digital performance informs her approach to driving effective marketing campaigns.
Previous Experience at Manulife
Before joining Thomson Reuters, Erin Mc Knight worked at Manulife in various marketing roles. She served as the Manager of Marketing Automation from 2018 to 2021, where she focused on enhancing marketing processes. In 2021, she briefly held the position of Manager, Digital Experience, contributing to digital marketing strategies for a period of nine months.
Marketing Roles at TD
Erin Mc Knight held multiple marketing positions at TD. She was the Marketing Manager for Automation from 2014 to 2016, where she implemented automated marketing solutions. Following this, she worked as the Manager of Digital Performance & Content Strategy from 2016 to 2018, focusing on optimizing digital content and performance metrics.
Career Foundation at Compass Group Canada
Erin Mc Knight began her marketing career at Compass Group Canada, where she held several roles. She served as Brand Marketing Manager from 2007 to 2008, then transitioned to Regional Marketing Manager for Oil & Gas, Defense, & Offshore from 2008 to 2009. She continued as Regional Marketing Manager for Eastern Ontario & GTA from 2009 to 2011, and later as National Marketing Manager from 2011 to 2014.
Education and Professional Development
Erin Mc Knight has a solid educational background in marketing. She studied at St. Clair College, where she achieved a diploma in Business Administration with a focus on Marketing. Additionally, she pursued further education at Athabasca University, earning a Bachelor of Management with a specialization in Marketing.