Frida Lizeth Hernandez
About Frida Lizeth Hernandez
Frida Lizeth Hernandez is a Sales Specialist in Tax at Thomson Reuters, where she has worked since 2021. She specializes in tax technology tools and has a strong background in fiscal law, data analytics, and client advisory.
Work at Thomson Reuters
Frida Lizeth Hernandez currently serves as a Sales Specialist Tax at Thomson Reuters, a position she has held since 2021. In this role, she specializes in advising clients on tax technology tools offered by the company. She addresses client queries and concerns, ensuring they receive the necessary support regarding tax-related issues. Additionally, she collaborates with the technological innovation team to enhance user experience and ensure compliance with new tax platforms.
Education and Expertise
Frida studied at the Unidad de Posgrado de la Facultad de Contaduría y Administración, where she focused on Fiscal studies. She achieved the title of Licenciada Especialista, completing her education over a six-year period from 2014 to 2020. Her academic background provides her with a solid foundation in fiscal and administrative laws, which she applies in her professional practice.
Background
Before joining Thomson Reuters, Frida worked at TiendaPago as the Leader of Administration and Finance from 2018 to 2020. She also held the position of Contador Fiscal Externo at BackStartup from 2020 to 2021. Her experience spans various roles in finance and tax administration, particularly within the metropolitan area of Mexico City.
Achievements
Frida serves as a keynote speaker at webinars and events focused on tax changes. She collaborates with the marketing team to stay updated on the latest developments in tax legislation. Her advanced skills in data visualization using Tableau and data analytics with Alteryx enhance her ability to communicate complex tax information effectively.