Geraldo Prezoto
About Geraldo Prezoto
Geraldo Prezoto serves as the LATAM E-commerce Manager at Thomson Reuters, bringing extensive experience in digital sales and marketing. He has previously held roles at companies such as ArcelorMittal Brazil, Abbott, and Nestlé, and possesses a strong educational background in marketing and e-commerce.
Work at Thomson Reuters
Currently, Geraldo Prezoto holds the position of LATAM E-commerce Manager at Thomson Reuters. He has been in this role since 2022, overseeing e-commerce operations across Brazil and Mexico. His responsibilities include managing a diverse team and developing digital strategies tailored to the Latin American market.
Previous Experience in E-commerce
Before joining Thomson Reuters, Geraldo Prezoto worked at Abbott as an E-commerce Coordinator for one year from 2021 to 2022 in São Paulo, Brazil. He also served as a Digital Sales Analyst at Nestlé for nine months from 2020 to 2021. His earlier role was as an Online Sales Analyst at ArcelorMittal Brazil from 2018 to 2020, where he focused on online sales initiatives.
Education and Expertise
Geraldo Prezoto studied at ESPM Escola Superior de Propaganda e Marketing, where he completed a Pós-Graduação in Big Data e Inteligência de Marketing from 2018 to 2019. He also studied E-commerce and Branding at ESPM in 2017. Additionally, he earned a degree in Gestão de Turismo from Universidade Anhembi Morumbi, studying from 2012 to 2016. His educational background supports his expertise in digital marketing and e-commerce strategies.
Leadership and Project Management
Geraldo Prezoto has led significant innovation projects, including the implementation of a Subscription Program and Courses Page. He has experience managing a team of nine across various functions such as Customer Success, operations, digital, CRM, SEO, and Ads. His leadership skills are complemented by his ability to develop and execute comprehensive digital strategies.
Digital Strategy and Analytics
Geraldo Prezoto specializes in creating and managing digital trade campaigns for various sectors, including pharmaceuticals, food, and construction. He integrates sales platforms with CRM and CLM strategies to enhance customer success. He utilizes Power BI for the creation and monitoring of sales reports and metrics, demonstrating his analytical capabilities.