Heather Axtman
About Heather Axtman
Heather Axtman is a seasoned marketing professional currently serving as Senior Group Manager at SAP Concur and Group Manager at Thomson Reuters, with extensive experience in omni-channel marketing and team leadership.
Current Role at SAP Concur
Heather Axtman serves as the Senior Group Manager for Enterprise Community & Lifecycle Marketing at SAP Concur, a position she has held since 2019. In this role, she has focused on developing a Customer Community Strategy that integrates digital platforms with both virtual and in-person events. Axtman has defined key performance indicators to measure engagement and business impact for community initiatives. She has also coached and managed a high-performing team, which includes three Senior Marketing Managers and a Marketing Associate, contributing to the overall success of the marketing department.
Experience at Thomson Reuters
Axtman has extensive experience at Thomson Reuters, where she has worked in various capacities since 2006. She currently holds the position of Group Manager for Omni-Channel Marketing Planning and Strategy, a role she has occupied since 2012. Previously, she served as a Senior Marketer/Planner in Strategic Marketing from 2009 to 2010 and as a Marketing Team Lead in Integrated Marketing Planning from 2011 to 2012. Her tenure at Thomson Reuters has involved translating field marketing, sales needs, and client experience into business requirements for global marketing partners.
Previous Roles and Responsibilities
Before her current positions, Axtman worked at Deluxe Corporation as an Associate Product Manager for Healthcare Products from 2010 to 2011. Her earlier experience includes a role at Thomson Reuters as a Marketer/Planner in Strategic Marketing from 2006 to 2009. In these roles, she focused on various marketing strategies and product management tasks, contributing to the development and execution of marketing initiatives.
Educational Background
Heather Axtman has a solid educational foundation in International Business and Marketing. She studied at the University of Minnesota - Carlson School of Management, where she earned a Bachelor of Science in Business (BSB) from 2002 to 2007. Additionally, she attended IPAG Business School in 2006 for International Business & Marketing and CEA, where she studied French Politics & Culture in the same year. This diverse educational background supports her expertise in marketing and business strategy.
Achievements and Recognition
Axtman received the 2020 People Leader of the Year award for Enterprise Americas at SAP Concur, recognizing her leadership and contributions to the organization. Her work in developing program frameworks, guidance, and governance has ensured consistency, scale, and measurement within the Enterprise Americas Community, highlighting her impact in the marketing field.