Isabel C.
About Isabel C.
Isabel C. is a Campaign Planner at Thomson Reuters, where she has worked since 2020. She has a background in marketing and event management, with previous roles at Rogers Communications and Security Compass, and holds degrees from the University of Toronto and Schulich School of Business.
Work at Thomson Reuters
Currently, Isabel C. serves as a Campaign Planner at Thomson Reuters, a position she has held since 2020. In this role, she focuses on executing and driving continuous improvement of account-based marketing campaigns. Her work encompasses various tactics, including inbound marketing, email campaigns, direct mail, events, messaging, and sales engagement programs. Prior to her current position, she worked as a Field Marketer at Thomson Reuters for eight months in 2020. Isabel champions the customer in all marketing and sales enablement activities, partnering with go-to-market teams to scale messaging and tactics effectively.
Experience at Rogers Communications
Isabel C. worked as an SEO Marketing Consultant at Rogers Communications from 2013 to 2014. During her year in this role, she focused on optimizing online content and enhancing the company's search engine visibility. This experience contributed to her understanding of digital marketing strategies and the importance of search engine optimization in attracting and retaining customers.
Background in Event Marketing
Isabel C. has a background in event marketing, having served as the Event Marketing Manager at Security Compass from 2015 to 2019. In this role, she was responsible for planning and executing various events, demonstrating her ability to manage campaigns of all sizes. Her experience in event marketing complements her current focus on campaign planning at Thomson Reuters.
Education and Expertise
Isabel C. holds a Bachelor's degree in International/Global Studies from the University of Toronto, which she completed from 2004 to 2008. Additionally, she studied at the Schulich School of Business - York University, where she completed courses in Leading Collaboratively and Strategic Branding in the Digital Age. These educational experiences have equipped her with a strong foundation in marketing principles and collaborative strategies.
Campaign Planning Skills
Isabel C. is known for her deep passion for campaign planning. She employs strategy and innovation to attract and retain customers effectively. Isabel is recognized as a self-starter with a proven track record in executing campaigns and events. She has experience leading cross-functional teams both locally and internationally, showcasing her professionalism and ability to drive successful marketing initiatives.