Isabelle Rocher
About Isabelle Rocher
Isabelle Rocher is a seasoned marketing professional currently serving as Manager of Print Marketing at Thomson Reuters, where she has worked since 2008. She has a strong background in sales and marketing, with a proven track record of implementing successful revenue-generating programs across various industries.
Work at Thomson Reuters
Isabelle Rocher has been serving as the Manager of Print Marketing at Thomson Reuters since 2008. In this role, she manages a marketing budget of $850K, which has contributed to generating new sales revenue of $22M for the Canada Print Marketing business. Rocher has implemented key retention and cross-sell programs in collaboration with sales teams, significantly enhancing revenue through an Account-Based Marketing (ABM) campaign in Salesforce. Her strategic initiatives have resulted in increased revenue retention rates for print annuals by 13% and improved customer retention rates by 30% through a personalized 1:1 renewal program.
Education and Expertise
Isabelle Rocher holds multiple Master's degrees from reputable institutions. She studied at Université François Rabelais de Tours, where she earned a Master's in Spanish from 1982 to 1987 and another Master's in French as a Second Language from 1987 to 1989. Additionally, she attended EDEP: Ecole de Direction d'Entreprises de Paris, where she achieved a Master's in Direct Marketing from 1989 to 1990. Rocher is proficient in English, French, and Spanish, which complements her extensive experience in marketing and sales across Canadian and European markets.
Background in Sales and Marketing
Prior to her current role, Isabelle Rocher held various positions in sales and marketing. She worked as the Director of Education & Marketing at Alliance Française de Toronto from 2005 to 2006. Before that, she was the Associate Director of Customer Relationship at Groupe France Agricole for nine years, from 1995 to 2004. Her earlier experience includes roles such as Sales Promotions Manager at Monceau Assurances and Inbound Classified Manager at FRANCE-SOIR. Rocher's diverse background in hospitality, tourism, and print marketing has equipped her with a comprehensive understanding of market dynamics.
Achievements in Revenue Generation
Isabelle Rocher has demonstrated a strong ability to drive revenue through innovative marketing strategies. She developed a cross-sell program that achieved $8 in revenue for every $1 spent. Additionally, she increased sales of the HR portfolio by 8% using a content marketing approach and multi-channel promotional programs. Rocher employs a 'test, track, and learn' methodology, utilizing A/B testing to uncover untapped opportunities for revenue and growth. Her focus on leveraging technology, including Google Analytics and Adobe Analytics, supports her data-driven marketing initiatives.
Professional Experience in Marketing
Isabelle Rocher's professional journey includes significant roles in various organizations. She served as the Director of Sales, Print and Events at MKG Group for 11 months in 2004-2005. She also worked as the Direct Classified Manager at L'Usine Nouvelle for ten months in 1994-1995. Her extensive experience spans over two decades, during which she has honed her skills in marketing strategy, customer relationship management, and sales promotions across different sectors.