J.J. Thoele
About J.J. Thoele
J.J. Thoele serves as the Director of Marketing Strategy for Corporates SMB at Thomson Reuters, where he has worked since 2023. He has a diverse background in marketing, having held various roles including Marketing Director at Brighton Science and Digital Marketing Manager at Cambria.
Current Role at Thomson Reuters
J.J. Thoele currently serves as the Director of Marketing Strategy for Corporates SMB at Thomson Reuters. In this role, which began in 2023, Thoele is based in Minnesota, United States. His responsibilities include developing and implementing marketing strategies tailored for small and medium-sized businesses within the corporate sector.
Previous Experience in Marketing
Before joining Thomson Reuters, Thoele held various marketing positions. He worked as the Marketing Director at Brighton Science for six months in 2022. Prior to that, he served as the Digital Marketing Manager at Cambria from 2015 to 2018. His experience also includes a role as Director of Marketing & Sales at Aquent Cloud from 2018 to 2022, and as Account Director at Magnet 360 from 2013 to 2015.
Education and Expertise
J.J. Thoele studied at the University of Minnesota, where he focused on Strategic Communication and Advertising, earning a degree in Journalism. He specializes in customer relationship management (CRM), particularly with the Salesforce.com platform. Thoele has expertise in managing creative and technology agencies, and he has a strong background in channel and franchise marketing.
Background in Sales and Marketing
Thoele's career includes a variety of roles in sales and marketing. He worked as an Account Executive in Advertising Sales at The Minnesota Daily from 2004 to 2005. Additionally, he was involved in client services, sales, and marketing at Bust Out Solutions, Inc. from 2009 to 2013. His diverse experience has contributed to his understanding of customer journeys driven by data.
Interests in Technology and Brand Experiences
J.J. Thoele has a keen interest in the intersection of social web technologies and brand experiences. He focuses on how these elements influence consumer engagement and marketing strategies. His insights into the digital landscape help inform his approach to developing effective marketing initiatives.