Jacqueline Black, MBA
About Jacqueline Black, MBA
Jacqueline Black, MBA, is a Senior Product Marketing Manager at Thomson Reuters, specializing in Inbound Risk & Fraud Solutions. With a diverse background in marketing roles at Thomson Reuters and Cannon Equipment, she has developed expertise in demand generation strategies, cross-channel marketing, and customer journey mapping.
Current Role at Thomson Reuters
Jacqueline Black serves as the Senior Product Marketing Manager for Inbound Risk & Fraud Solutions at Thomson Reuters. She has held this position since 2021, contributing to the development and execution of marketing strategies that address the needs of clients in the risk and fraud sector. Her role involves aligning marketing initiatives with customer messaging tactics throughout the sales cycle.
Previous Experience at Thomson Reuters
Prior to her current role, Jacqueline Black held several positions at Thomson Reuters. She worked as a Manager for Strategic Pricing and Retention for seven months in 2021. Additionally, she served as a Marketer for Courts from 2013 to 2017, a Senior Marketer for Government from 2015 to 2017, and a Senior Marketer for US Law Firms from 2017 to 2021. Her diverse roles allowed her to gain extensive experience in various marketing functions.
Experience at Cannon Equipment
Jacqueline Black began her career at Cannon Equipment, where she worked in multiple roles. She served as a Market Researcher from 2006 to 2008, then transitioned to a Marketing Associate from 2008 to 2012, and later became an Assistant Product Manager from 2012 to 2013. These positions provided her with foundational skills in market analysis and product management.
Education and Expertise
Jacqueline Black holds a Master of Business Administration (MBA) from Concordia University-St. Paul, which she completed between 2007 and 2009. She also earned a Bachelor of Science in Marketing Communications from the University of Wisconsin-River Falls from 2004 to 2006. Additionally, she has an Associate in Arts degree from North Hennepin Community College. Her educational background supports her expertise in marketing strategy, customer journey mapping, and demand generation.
Specializations and Skills
Jacqueline Black specializes in aligning customer life-cycle needs with sales and revenue targets. She is an expert in cross-channel marketing and strategy development, focusing on competitive analysis. Her skills also include program compliance and commercial policies/pricing. She has extensive experience in persona development and customer journey mapping, which enhances her ability to create effective marketing strategies.