Jake Little
About Jake Little
Jake Little is a Senior Analyst specializing in Digital Insights at Thomson Reuters, where he focuses on the Go-To-Market strategy for the Digital New Sales Experience. He has extensive experience in analytics, digital marketing, and customer insights across various industries, including retail and technology.
Work at Thomson Reuters
Jake Little currently serves as a Senior Analyst in Digital Insights at Thomson Reuters, focusing on Go-To-Market strategies for the Digital New Sales Experience. He has been in this role since 2021, contributing to the company's digital transformation efforts in the Dallas-Fort Worth Metroplex. His responsibilities include analyzing digital data to enhance user experiences and drive sales initiatives.
Previous Experience at Neiman Marcus Group
Jake Little worked at Neiman Marcus Group as a Web Analyst from 2015 to 2017. In this role, he focused on analytics and marketing implementation for approximately two years in Irving, Texas. His work involved improving web experiences through foundational audits and personalization strategies.
Experience at 24 Hour Fitness
From 2020 to 2021, Jake Little held the position of Digital Marketing Strategist at 24 Hour Fitness. He specialized in customer insights, analytics, tag management, and A/B testing for a duration of seven months. His role contributed to enhancing the digital marketing strategies of the organization.
Background in Consulting at Capgemini Invent
Jake Little worked as a Senior Consultant at Capgemini Invent from 2017 to 2020. He was part of the Digital Customer Experience Practice in North America, based in the Dallas/Fort Worth area. His role involved providing customer insights and consulting services across various industries, enhancing digital customer experiences.
Education and Expertise
Jake Little earned a Bachelor of Science degree from The University of Alabama, where he majored in Finance with a minor in Economics and a specialization in Entrepreneurship. He studied from 2011 to 2015. His educational background supports his expertise in tag management and measurement strategies, which he has applied across diverse sectors including retail, electronics, and automotive.