Jessica Carter
About Jessica Carter
Jessica Carter serves as the Marketing Strategy Lead for Strategic Accounts at Thomson Reuters, where she manages relationships with large accounting firms and drives cross-enterprise initiatives. She has a background in journalism and has held various marketing roles since 2019.
Work at Thomson Reuters
Jessica Carter has been employed at Thomson Reuters since 2019. She currently holds the position of Marketing Strategy Lead for Strategic Accounts, a role she has occupied since 2021. In this capacity, she manages relationships with the General Manager for large accounting firms, aligning strategic priorities and resources to meet annual goals. Additionally, she serves as the Director of Campaign Planning, where she represents marketing at leadership meetings and provides insights on campaign performance.
Education and Expertise
Jessica Carter earned her Bachelor of Science (BS) degree in Journalism from Bowling Green State University, where she studied from 1998 to 2002. Her educational background supports her expertise in marketing strategy, particularly within large strategic firms. She possesses a deep understanding of the buying committee, which informs her strategic approach and drives results in her current role.
Background
Jessica Carter has built a career focused on marketing strategy and campaign planning within the corporate sector. Her experience includes driving cross-enterprise initiatives and enhancing process efficiency through financial reporting. She has been instrumental in removing barriers to success, showcasing her ability to align marketing strategies with organizational goals.
Achievements
In her role as Marketing Strategy Lead, Jessica Carter oversees agile processes as the Product Owner for a Scrum team. She is responsible for ensuring that marketing strategies align with the overall objectives of the organization. Her contributions include providing insights at large account leadership meetings and reporting on campaign results, which help inform future marketing initiatives.