John Simensen
About John Simensen
John Simensen is a Product Marketing Manager specializing in Legal Tech at Thomson Reuters, where he focuses on driving growth through data-driven marketing strategies. He has extensive experience in marketing roles across various companies, including a previous position as Senior Marketer at Thomson Reuters and New Product Development Manager at Anchor Wall Systems.
Current Role in Legal Tech
John Simensen currently serves as the Product Marketing Manager for Legal Tech - Analysis, Insights & Planning at Thomson Reuters. He has held this position since 2021 in Minneapolis, Minnesota. In this role, he focuses on driving the growth of legal tech products and software for law firms and large corporations. His approach emphasizes data-driven marketing strategies to enhance product reach and effectiveness.
Previous Experience at Thomson Reuters
Prior to his current role, John Simensen worked at Thomson Reuters in various marketing capacities. He served as a Senior Marketer for Legal SLF - Proposition Strategy from 2018 to 2021 and as a Senior Marketer for Legal SLF - Customer Marketing from 2015 to 2018. His tenure at Thomson Reuters spans a total of six years, during which he contributed to the marketing strategies for legal solutions.
Experience at Anchor Wall Systems
John Simensen has also worked at Anchor Wall Systems, where he held multiple roles. He was the New Product Development Manager for five months in 2015 and previously worked as a Marketing Analyst from 2012 to 2015. Additionally, he served as a Market Research Analyst for eleven months in 2011. His experiences at Anchor Wall Systems provided him with a solid foundation in product marketing and market analysis.
Educational Background
John Simensen has a diverse educational background. He studied at the University of Wisconsin-Madison, where he earned a Bachelor's of Science in Political Science and Government. He then pursued a Master of Business Administration (MBA) at the University of St. Thomas - Opus College of Business from 2008 to 2010. Additionally, he attended Colorado College for a year, focusing on Economics.
Skills and Focus Areas
John Simensen has a strong focus on understanding customer motivations and delivering actionable insights based on evidence and experience. His expertise lies in developing data-driven marketing strategies that drive growth in legal tech products. He has a passion for analyzing market trends and customer needs to enhance product offerings and marketing effectiveness.