Kalen Gordon
About Kalen Gordon
Kalen Gordon serves as the Director of Campaign Planning and Management at Thomson Reuters, where he leads a team focused on customer-centric marketing campaigns. With extensive experience in digital marketing and campaign management, he has held various roles at Thomson Reuters since 2001 and has a background in finance and economics from the University of Wisconsin-Green Bay.
Current Role in Campaign Planning and Management
Kalen Gordon serves as the Director of Campaign Planning and Management at Thomson Reuters, a position he has held since 2022. In this role, he leads a team of campaign planners and marketers focused on data-driven strategies to deliver customer-centric marketing campaigns. He manages a growth-oriented budget aimed at driving optimal return on investment (ROI) and achieving business outcomes. His responsibilities include developing and executing integrated demand generation campaign plans that utilize both digital inbound and outbound delivery channels.
Experience at Thomson Reuters
Kalen Gordon has extensive experience at Thomson Reuters, having worked in various marketing roles since 2001. His positions include Senior Manager of Digital Marketing, Strategic Senior Marketer, Product Marketer, and Marketing Manager. He has contributed to the company for a total of over 15 years, focusing on areas such as digital campaign planning and management. His recent role as Senior Manager of Digital Campaign Planning lasted from 2021 to 2023, prior to his current position.
Previous Employment History
Before joining Thomson Reuters, Kalen Gordon worked at Printing Control, an RR Donnelley Company, as a Project Manager from 1997 to 2000. He also held the position of Sales and Finance Manager at Ford Motor Company from 1993 to 1996. These roles provided him with foundational experience in project management and sales, contributing to his overall expertise in marketing and campaign management.
Educational Background
Kalen Gordon earned his Bachelor's degree from the University of Wisconsin-Green Bay, where he studied Finance and Economics. This educational background has equipped him with a strong understanding of financial principles and economic strategies, which he applies in his current role in campaign planning and management.
Focus on Legal Tech Solutions
In his current position, Kalen Gordon focuses on acquisition, cross-sell, and upsell strategies for Legal Tech solutions within the Legal segment. He emphasizes creating alignment among cross-functional teams, including the Center of Excellence (CCOE), Outbound Product Marketing, and Digital Marketing Automation, to achieve targeted business outcomes.