Karem Edith Silva Torres
About Karem Edith Silva Torres
Karem Edith Silva Torres is a Senior Marketer at Thomson Reuters, where she focuses on optimizing marketing strategies and enhancing workflow processes. With a strong educational background in communications and marketing, she has extensive experience in various roles across notable companies in Mexico and the United States.
Work at Thomson Reuters
Karem Edith Silva Torres has been employed at Thomson Reuters as a Senior Marketer since 2023. In this role, she focuses on monitoring programming and search engines to maximize return on investment (ROI) in marketing strategies. She is responsible for auditing lead flows and programming to enhance workflow speed and streamline processes. Additionally, she acts as a liaison with US central and partner teams to ensure consistent processes and deliverables.
Education and Expertise
Karem holds a Master’s Degree in International Direction of Organizational Communications from Universidad del Valle de México, which she completed from 2014 to 2015. She also pursued Post Graduate Studies in Creative Marketing at Tecnológico de Monterrey from 2009 to 2010. In 2013, she participated in a Social Media and Marketing Workshop at the same institution. Her educational background equips her with expertise in digital marketing and organizational communications.
Background
Karem has a diverse professional background in marketing and communications. She began her career in 2003 at Walt Disney World as a Public Relations professional, where she worked for three years. She then transitioned to Sony Entertainment Television as an Ad Sales Marketing specialist for one year. From 2008 to 2016, she worked at the Secretariat of Economy in digital marketing and foreign press roles. Karem also served as a Social Media Manager at Viacom from 2016 to 2017 and spent six years at NVIDIA as an Influencers, Community & Social Media Manager for LATAM.
Achievements
Throughout her career, Karem has demonstrated a strong focus on optimizing customer journeys and implementing best practices through detailed campaign analysis and data packaging. She engages in creative problem-solving to ensure the smooth and timely execution of demand generation workflows. Her experience in various marketing roles has contributed to her ability to monitor programming and search engines effectively.