Kate Brevard
About Kate Brevard
Kate Brevard is a Marketing Content Manager at Thomson Reuters, where she has worked since 2021. With a background in content strategy and marketing, she has held various roles in different companies, focusing on account-based marketing and content creation.
Work at Thomson Reuters
Kate Brevard has been serving as the Marketing Content Manager at Thomson Reuters since 2021. In this role, she operates from Ann Arbor, Michigan, and focuses on developing and implementing content strategies that align with the company's marketing objectives. She plays a crucial role in driving new Account-Based Marketing (ABM) initiatives for the TAP Large segment. Her responsibilities include collaborating with the SEO team to create thematic content that supports high-impact, low-cost organic strategies.
Previous Experience in Content Strategy
Before joining Thomson Reuters, Kate Brevard worked at Amber Engine as a Content Strategist from 2019 to 2020. She then transitioned to Nexcess, where she held the position of Content Manager for 11 months, from 2020 to 2021. Prior to these roles, she was the Marketing Team Lead at Aleva Stores from 2016 to 2019 and served as a Marketing Specialist at CrossFit Reviver from 2015 to 2016. Her diverse experience has equipped her with a strong foundation in content creation and marketing strategies.
Education and Expertise
Kate Brevard earned her Bachelor's degree in Philosophy from the University of Michigan-Dearborn, where she studied from 2000 to 2002. Her educational background has contributed to her analytical skills and strategic thinking in marketing. She has developed expertise in Account-Based Marketing (ABM) and has successfully integrated sales relationships with content strategies to address specific persona-based challenges.
Achievements in Marketing Strategy
In her professional roles, Kate Brevard has co-created customer-focused campaign themes and nurture strategies in collaboration with Segment Marketing teams. She has developed a highly personalized ABM motion that aligns content strategy with sales efforts, demonstrating her capability in driving marketing initiatives that resonate with target audiences. Her work closely with SEO teams has also enhanced the effectiveness of content strategies.