Katie Pettengill
About Katie Pettengill
Katie Pettengill is a Senior Marketer at Thomson Reuters, where she has worked since 2008. She specializes in developing marketing strategies for small law firms and collaborates with sales teams to enhance business development.
Current Role as Sr. Marketer
Katie Pettengill has held the position of Sr. Marketer at Thomson Reuters since 2008. In this role, she develops and implements jurisdictional marketing strategies specifically tailored for small law firms. She collaborates with sales teams to design marketing strategies that enhance jurisdictional and business development. Additionally, she manages the marketing budget to maximize return on investment by accurately tracking expenditures and initiatives.
Previous Experience at Thomson Reuters
Katie Pettengill has extensive experience at Thomson Reuters, where she worked in various marketing roles. She served as a Marketing Coordinator from 2003 to 2005 for two years, and then as a Marketer from 2005 to 2008 for three years. Her tenure at Thomson Reuters has contributed significantly to her expertise in legal sector marketing.
Experience at Siemens AG
Before joining Thomson Reuters, Katie Pettengill worked at Siemens AG. She held the position of Marketing Specialist from 2000 to 2002 for two years and later served as Marketing Manager from 2002 to 2003 for eleven months. Her experience at Siemens AG provided her with a solid foundation in marketing strategies and management.
Education and Academic Background
Katie Pettengill studied at Midlothian High School from 1991 to 1995. She then attended Radford University, where she earned a Bachelor of Arts degree in Communications from 1995 to 1999. Her academic background has equipped her with essential communication skills applicable in her marketing career.
Marketing Strategies and Initiatives
In her current role, Katie Pettengill drives local promotional campaigns for specific product offerings within the legal sector. She supports relationships with state, county, and local Bar associations through sponsorships and event strategies. Additionally, she collaborates with Media Services to optimize ad placements in key publications and leverages her knowledge of jurisdictional customers to create new marketing messages and sales tools.