Kelly Knipp
About Kelly Knipp
Kelly Knipp is a Product Marketing Manager at Westlaw IP, a position she has held since 2012. She previously worked in product marketing at Thomson Reuters Westlaw from 2009 to 2012.
Current Role at Thomson Reuters
Kelly Knipp serves as the Product Marketing Manager for Westlaw IP at Thomson Reuters. In this role, she is responsible for overseeing marketing strategies and initiatives related to Westlaw IP, a leading intellectual property research tool. She has held this position since 2012, contributing to the development and promotion of products that support legal professionals in their intellectual property needs.
Previous Experience at Thomson Reuters
Prior to her current role, Kelly Knipp worked at Thomson Reuters Westlaw from 2009 to 2012. During her three years in this position, she focused on product marketing, gaining valuable experience in the legal research market. This foundational experience equipped her with insights into the needs and challenges faced by legal professionals.
Professional Background
Kelly Knipp has a strong background in product marketing within the legal technology sector. Her tenure at Thomson Reuters spans over a decade, allowing her to develop expertise in marketing strategies tailored for legal products. This experience has positioned her as a knowledgeable professional in the field of legal research and intellectual property.
Expertise in Product Marketing
As a Product Marketing Manager, Kelly Knipp specializes in creating and implementing marketing strategies for legal products. Her role involves understanding market trends, customer needs, and competitive landscapes to effectively promote Westlaw IP. This expertise is critical in ensuring that the product meets the demands of its users.