Kimberli Kraetzner
About Kimberli Kraetzner
Kimberli Kraetzner is the Manager of Marketing Automation Digital at Thomson Reuters, where she leads the development of customer journeys and enhances marketing automation systems. She has extensive experience in marketing roles across various organizations and holds multiple certifications in marketing automation.
Current Role at Thomson Reuters
Kimberli Kraetzner serves as the Manager of Marketing Automation Digital at Thomson Reuters. In this role, she leads the creation and management of a comprehensive customer journey, focusing on top-of-funnel journey orchestration for digital trial and buy experiences. She has been with the company since 2021, bringing her expertise in marketing automation to enhance customer engagement.
Previous Experience in Marketing Automation
Prior to her current position, Kimberli worked at Thomson Reuters as a Senior Marketing Automation Specialist from 2020 to 2021. She also held various roles at Blue Cross and Blue Shield of Minnesota, including Senior Marketing Account Specialist and Marketing Account Specialist, accumulating a total of five years of experience in marketing account management. Additionally, she served as a Senior Digital Marketing Automation Specialist at Uponor from 2018 to 2020.
Educational Background
Kimberli Kraetzner earned her Bachelor of Science degree from St. Cloud State University - Herberger Business School, where she double majored in Sports Science with a focus on Sports Management/Marketing and Recreation Administration. Her studies spanned from 1998 to 2002, providing her with a solid foundation in business and marketing principles.
Certifications and Professional Development
Kimberli holds four Eloqua Masters certifications, which demonstrate her advanced skills in marketing automation and digital marketing strategies. She has also achieved Salesforce Trailhead Ranger status, reflecting her commitment to continuous learning and expertise in Salesforce technologies.
Early Career Experience
Kimberli's early career included roles such as Merchandise Manager/Marketing and Account Executive at St. Paul Saints Baseball Club and Community Relations Coordinator at Duluth Huskies. These positions allowed her to develop foundational skills in marketing and community engagement, contributing to her professional growth in the marketing field.