Laura Gallant
About Laura Gallant
Laura Gallant is a Product Marketer specializing in Human Resources and Compliance at Thomson Reuters, where she has worked since 2011. She has a background in Psychology, holding an Honours Bachelor of Science from the University of Toronto at Scarborough.
Work at Thomson Reuters
Laura Gallant has been employed at Thomson Reuters since 2011, where she serves as a Product Marketer in the Human Resources and Compliance/International Strategic Marketing (ISM) division. Over her 13-year tenure, she has developed and implemented various marketing strategies to promote products effectively. Her role includes managing marketing landing pages to ensure the accuracy of information and to facilitate the launch of new products or editions. Additionally, she leads the production and implementation of marketing campaigns, focusing on enhancing targeting and tracking capabilities to improve overall campaign efficiency.
Education and Expertise
Laura Gallant studied at the University of Toronto at Scarborough, where she earned an Honours Bachelor of Science (BSc) degree in Psychology from 2006 to 2011. Her educational background provides her with a strong foundation in understanding consumer behavior, which is essential in her role as a Product Marketer. This expertise supports her in developing effective marketing programs that utilize multiple channels, including direct mail, advertising, email, and web.
Background
Laura Gallant has built her career in product marketing, specifically focusing on Human Resources and Compliance as well as International Strategic Marketing. Her experience spans over a decade, during which she has acted as a key contact with Product Development Managers to develop and promote specific titles. This collaboration is crucial for aligning marketing strategies with product development goals.
Achievements
In her role at Thomson Reuters, Laura Gallant has successfully developed and implemented direct marketing programs that leverage various channels. She has played a significant role in leading marketing campaign production and implementation, aiming to improve both efficiency and effectiveness. Her focus on enhanced targeting and tracking capabilities has contributed to the success of marketing initiatives within her division.