Lauren Coates
About Lauren Coates
Lauren Coates serves as a Customer Experience Champion at Thomson Reuters, where she leads agile projects to enhance customer experience through data-driven insights. With a background in sales and marketing, she has developed a strong foundation in customer analysis and collaboration across teams.
Current Role as Customer Experience Champion
Lauren Coates currently serves as a Customer Experience Champion at Thomson Reuters UK TAP, a position she has held since 2020. In this role, she leads agile projects aimed at deploying customer experience methodologies to achieve specific business segment goals. She collaborates with senior management and cross-functional teams to enhance customer experience, ensuring that all significant recommendations are backed by customer insight analysis from various channels. Her work focuses on prioritizing areas of impact from business sub-segments to direct improvement efforts.
Experience at Thomson Reuters
Lauren Coates has extensive experience at Thomson Reuters, where she worked in various capacities from 2015 to 2020. She began her tenure as a Telemarketer for two months in 2015, followed by a role as an Inside Sales Representative and Account Manager for two years in Exmouth. She then transitioned to a Welcome Services Consultant position for three years. Throughout her time at Thomson Reuters, she developed customer questionnaires and analyzed data to inform business strategies.
Educational Background
Lauren Coates studied at Teign School, where she completed her GCSEs from 2005 to 2010. She then attended Teign School Sixth Form, achieving A-Levels from 2010 to 2012. Following her A-Levels, she pursued higher education at The University of South Wales, earning a BA (HONS) in Media, Culture, and Journalism from 2012 to 2015. Her educational background provides a foundation for her expertise in customer experience and data analysis.
Previous Work Experience in Marketing
Prior to her roles at Thomson Reuters, Lauren Coates gained experience in social media marketing at Lobster Digital Marketing Limited, where she completed a three-month work experience in 2014. This role contributed to her understanding of digital marketing strategies and customer engagement, which she later applied in her customer experience initiatives.
Skills in Data Analysis and Customer Insights
Lauren Coates possesses strong skills in data analysis and customer insights. She utilizes statistical software and methodologies to examine key trends within data files. Her ability to analyze, mine, and interpret both syndicated and custom data allows her to determine the underlying reasons for results. She prepares presentations using charts and graphs to effectively communicate findings and support business decisions.