Laurie Di Prima
About Laurie Di Prima
Laurie Di Prima is a Demand Generation and Marketing professional at Thomson Reuters in Ann Arbor, Michigan, where she has worked since 2019. She has a diverse background in marketing roles across various companies, including Centria Healthcare and BI Worldwide, and holds a Bachelor's degree in Business Administration from Central Michigan University.
Work at Thomson Reuters
Laurie Di Prima has been working at Thomson Reuters since 2019, where she holds the position of Demand Generation & Marketing. Based in Ann Arbor, Michigan, she has contributed to the company's marketing efforts for five years. In her role, she is responsible for building UTM codes and trackable URLs to monitor campaign performance. Additionally, she utilizes tools such as Hive9 and WorkFront for effective campaign management and execution. Laurie also manages social media accounts, engaging with followers to enhance brand presence.
Previous Experience in Marketing and Sales
Before her tenure at Thomson Reuters, Laurie Di Prima worked at Centria Healthcare as Marketing & Sales Operations from 2017 to 2018. In this role, she focused on marketing strategies for approximately six months in Novi, Michigan. Prior to that, she served as an Account Coordinator at BI Worldwide in 2012 for nine months. Laurie's career also includes a position as a Sales Coordinator at Imperial Marketing from 2010 to 2011, and as a Business Development Specialist at Absopure Water Company from 2015 to 2017.
Educational Background
Laurie Di Prima studied at Central Michigan University, where she earned a Bachelor's of Science in Business Administration with a focus on Marketing, Advertising, and Communications. Her studies spanned from 2005 to 2009, providing her with a solid foundation in business principles and marketing strategies.
Early Career Roles
Laurie Di Prima began her career with various roles that contributed to her marketing expertise. In 2010, she worked as a Membership Assistant for the Girl Scouts of Southeastern Michigan for two months. Later that year, she joined Easter Seals as a Marketing & Development Assistant for five months. These early positions helped her gain valuable experience in marketing and development.
Skills in Digital Marketing
In her current role, Laurie Di Prima plays a key role in editing and approving content, images, and layout for various digital platforms, including emails and web pages. Her skills in digital marketing are complemented by her ability to track campaign performance through UTM codes and manage campaigns using Hive9 and WorkFront. This expertise enables her to effectively contribute to the marketing strategies at Thomson Reuters.