Lisa Schmidt
About Lisa Schmidt
Lisa Schmidt serves as the Vice President of Demand Generation Activation at Thomson Reuters, where she has worked since 2023. With 20 years of marketing experience, she has held various leadership roles, including her previous position as Vice President of Campaign Planning and Management at Thomson Reuters from 2019 to 2023.
Work at Chief
Lisa Schmidt has been a member of Chief since 2022, serving in the role of Vice President, Demand Generation Activation. Chief is an organization focused on supporting women in executive roles, providing a network for leadership development and collaboration. In her position, Schmidt contributes to the organization's mission by leveraging her extensive marketing experience to drive demand generation strategies.
Work at Thomson Reuters
Lisa Schmidt has held multiple roles at Thomson Reuters, demonstrating her expertise in marketing leadership. She served as Vice President, Marketing Strategy & Planning from 2018 to 2019, followed by Vice President, Campaign Planning and Management from 2019 to 2023. In 2023, she transitioned to her current role as Vice President, Demand Generation Activation. Her work at Thomson Reuters has focused on developing effective marketing strategies and campaigns.
Education and Expertise
Lisa Schmidt earned her Bachelor of Science degree in Mass Communications with a minor in Marketing from St. Cloud State University, where she studied from 2000 to 2004. With 20 years of marketing experience in both agency and corporate settings, she has developed a strong focus on measurable results in her marketing strategies. Her educational background and professional experience contribute to her expertise in demand generation and campaign management.
Background
Prior to her roles at Thomson Reuters, Lisa Schmidt worked at Exponent/Colle+McVoy as a Senior Associate from 2004 to 2009. Her diverse background in marketing includes both agency and corporate environments, allowing her to gain a comprehensive understanding of the industry. Schmidt is recognized for her problem-solving skills, effective communication, and collaborative approach in her professional endeavors.
Leadership and Development
Lisa Schmidt is passionate about leading people and developing their skills. She is known for her ability to foster growth in her team members and create an environment conducive to professional development. Her leadership style emphasizes collaboration and communication, making her a trusted figure in her workplace.