Lisa Schraufnagel
About Lisa Schraufnagel
Lisa Schraufnagel serves as the Senior Director of Marketing at Thomson Reuters, where she has worked in various marketing roles since 2009. She holds an MBA from the University of Minnesota and has a strong background in developing marketing strategies and leading teams.
Current Role at Thomson Reuters
Lisa Schraufnagel serves as the Senior Director of Marketing at Thomson Reuters, a position she has held since 2022. In this role, she oversees marketing strategies and initiatives aimed at enhancing the company's market presence. Additionally, she has been the Director of Marketing Strategy since 2019, where she focuses on developing and implementing comprehensive marketing plans. Her extensive experience in various marketing roles within the company contributes to her effectiveness in driving growth and engagement.
Previous Experience at Thomson Reuters
Lisa Schraufnagel has held multiple positions at Thomson Reuters since joining the company. She worked as a Senior Marketer for Litigation Solutions from 2012 to 2014 and as a Marketing Manager for Demand Generation from 2018 to 2019. Prior to these roles, she served as a Marketing Communications Marketer for Government from 2011 to 2012 and as a Marketing Coordinator from 2009 to 2011. This diverse experience within the organization has equipped her with a deep understanding of its marketing landscape.
Experience at Cargill and Best Buy
Before her current tenure at Thomson Reuters, Lisa Schraufnagel worked at Cargill as an Associate Marketing Manager from 2014 to 2015. Her career also includes a role as a Project Coordinator Consultant at Best Buy in 2008. These positions contributed to her foundational marketing skills and provided her with insights into different industry practices.
Education and Expertise
Lisa Schraufnagel earned her Bachelor of Arts in Marketing Management from the University of St. Thomas - Opus College of Business, completing her studies from 2006 to 2008. She later pursued a Master of Business Administration with a focus on Marketing and Strategic Management at the University of Minnesota - Carlson School of Management, graduating in 2016. Her educational background supports her expertise in developing marketing strategies and leading teams.
Professional Skills and Focus
Lisa Schraufnagel has a strong focus on developing team talent and leading effective marketing teams. She has a proven track record of achieving growth through acquisition and retention strategies. Her approach includes delivering marketing ROI through modern, intent-based, and content-rich omni-channel campaigns. She collaborates effectively with cross-functional groups, including sales, market research, finance, and product marketing teams, to drive successful outcomes.