Lisa Stienkeoway
About Lisa Stienkeoway
Lisa Stienkeoway serves as the Manager of Digital Solutions at Thomson Reuters, where she has worked since 2008. She has a strong background in marketing and human resources optimization, having previously held a position as Marketing Manager at Brandl Anderson Homes.
Work at Thomson Reuters
Lisa Stienkeoway has worked at Thomson Reuters since 2008, serving as the Manager of Digital Solutions for 16 years in Eagan, MN. In her role, she created a new job position aimed at optimizing strategic human resources within her team. She has been responsible for managing a $20 million annual B2B advertising budget across 1,300 customers. Stienkeoway has led her team through various organizational restructures and platform changes, ensuring that their needs are advocated for during these transitions.
Previous Experience at Brandl Anderson Homes
Before joining Thomson Reuters, Lisa Stienkeoway worked as the Marketing Manager at Brandl Anderson Homes from 2003 to 2007 in Eagan, MN. During her four years in this position, she developed marketing strategies that contributed to the company's growth and visibility in the market. This experience provided her with a solid foundation in marketing communications, which she later applied in her role at Thomson Reuters.
Education and Expertise
Lisa Stienkeoway holds a Master of Management degree from St. Mary's University of Minnesota, which she earned from 2009 to 2011. She also has a Bachelor of Science in Marketing Communications from the University of Wisconsin-River Falls, completed from 1994 to 2001. Her educational background has equipped her with the skills necessary for her roles in digital solutions and marketing management.
Achievements in Digital Solutions
In her current role, Lisa Stienkeoway has collaborated with internal partners to enhance customer website performance. She established Pay Per Click (PPC) best practices based on historical analytics, adapting them as search capabilities evolve. Stienkeoway has also developed and executed a peer review program to improve team performance and conducted B2B quarterly consultations to provide tactical marketing recommendations to clients.
Customer Engagement and Support Strategies
Lisa Stienkeoway has implemented a tiered product service model to align support with customer spending levels. She has partnered with the data team to create internal reporting systems for performance analysis. Additionally, she has traveled across the United States to enhance customer experience through face-to-face meetings, demonstrating her commitment to client engagement.