Lori Flores
About Lori Flores
Lori Flores is a Senior Marketer specializing in Demand Activation for Tradeshows at Thomson Reuters, where she has worked since 2023. With over a decade of experience in event marketing and trade show displays, she previously held positions at Masimo and Apperson, Inc., focusing on lead generation and brand awareness through strategic event planning.
Current Role at Thomson Reuters
Lori Flores serves as a Senior Marketer in Demand Activation for Tradeshows at Thomson Reuters. She has held this position since 2023, contributing to the company's event marketing strategies. In her role, she focuses on lead generation and enhancing brand awareness through effective event planning and execution.
Experience at Masimo
Lori Flores worked at Masimo as a Senior Trade Show Specialist in Marketing Communications from 2021 to 2023. Prior to this role, she served as a Trade Show Specialist from 2016 to 2021. During her tenure, she applied best practices and data analysis to improve event management processes, enhancing the overall efficiency and effectiveness of trade shows.
Previous Experience at Apperson, Inc.
At Apperson, Inc., Lori Flores held multiple roles, including Project Manager for Survey and Assessments from 2014 to 2015 and Marketing Event Coordinator from 2010 to 2014. In these positions, she focused on strategic event planning and execution, contributing to the company's marketing communications efforts.
Educational Background
Lori Flores studied at Cerritos College, where she earned an Associate of Arts degree in Criminal Justice/Law Enforcement Administration. This educational background provided her with foundational skills that she has applied throughout her career in event marketing.
Expertise in Event Marketing
With over a decade of experience in the events industry, Lori Flores specializes in event marketing and trade show displays. She is passionate about creating and executing successful events that effectively showcase a company's products and solutions, leveraging her extensive knowledge to drive results.