Luiza Leão Vilela
About Luiza Leão Vilela
Luiza Leão Vilela is a marketing analyst specializing in content strategy optimization and data-driven decision-making. She has extensive experience in SEO optimization and has worked for notable companies such as Thomson Reuters and TPV.
Work at Thomson Reuters
Luiza Leão Vilela has been employed at Thomson Reuters as an Analista de Marketing - Conteúdo LatAm since 2020. In this role, she focuses on data-driven decision-making to optimize content strategies for the Latin American market. Her responsibilities include developing content marketing strategies across various business units in Brazil, emphasizing digital channels. Prior to her current position, she served as an Estagiária de Marketing | Corporações e Governo at Thomson Reuters for nine months in 2017.
Education and Expertise
Luiza Leão Vilela is pursuing a Bacharelado em Letras at Universidade de São Paulo, expected to complete in 2027. She has also studied Gestão de Marketing Digital at ComSchool, earning a Curso Livre in 2019. Additionally, she completed a Curso Livre on internal communication and diversity at ABERJE in 2019. Luiza specializes in SEO optimization, content result measurement, and inbound marketing strategies, focusing on structuring communication campaigns according to the content marketing funnel.
Background in Marketing Roles
Luiza Leão Vilela has a diverse background in marketing roles across various companies. She worked at TPV as an Analista de Marketing (AOC/PHILIPS) for four months in 2020 and served as an Assistente de Marketing at TPV from 2017 to 2019. Her early experience includes a position as Estagiário de Marketing Digital at LG Electronics from 2016 to 2017. These roles have contributed to her expertise in content strategy and digital marketing.
Achievements in Content Strategy
In her current role at Thomson Reuters, Luiza Leão Vilela has developed content marketing strategies tailored for all business units in Brazil. She emphasizes the importance of digital channels and data-driven approaches in her work. Her experience in optimizing content for websites and AdWords campaigns further enhances her ability to measure and improve content effectiveness.