M Huang
About M Huang
M Huang serves as the Marketing Demand Generation Lead for North Asia and ASEAN at Thomson Reuters, where they have significantly increased marketing qualified leads and event attendance. With a background in partner marketing and extensive experience in various marketing roles across the Asia Pacific region, Huang has developed successful programs within the legal and tax industries.
Work at Thomson Reuters
Currently, M Huang serves as the Marketing Demand Generation Lead for North Asia and ASEAN at Thomson Reuters. In this role, Huang is responsible for creating a systematic model for developing customer and prospect relationships. Huang has developed and managed effective Lead Generation and Nurturing programs specifically tailored for the legal and tax business units. Since joining in 2017, Huang has achieved significant results, including a 200% increase in non-event Marketing Qualified Leads (MQLs) and a 300% increase in proprietary event attendees (Event MQLs).
Previous Experience in Marketing
Prior to joining Thomson Reuters, M Huang held several marketing positions across various companies. Huang worked at Rentokil Initial as the Marketing & Communications Manager for Australia and New Zealand from 2005 to 2008. Following this, Huang served as the E-Commerce Marketing Manager at RS Components in Australia and New Zealand for 11 months in 2008 to 2009, and then as the Customer Lifecycle Manager for Asia Pacific from 2009 to 2011. Huang also worked at SPS Commerce as the Senior Marketing Manager for Asia Pacific from 2011 to 2013.
Education and Expertise
M Huang possesses a strong background in marketing, particularly in demand generation and lead nurturing strategies. Huang's expertise includes developing partner marketing programs with key industry associations and government bodies within the legal and tax industry. This experience has contributed to Huang's ability to drive significant marketing results in various roles.
Achievements in Marketing
Throughout M Huang's career, notable achievements include the successful implementation of partner marketing programs and the significant increases in Marketing Qualified Leads at Thomson Reuters. The 200% increase in non-event MQLs and the 300% increase in event attendees demonstrate Huang's effectiveness in generating interest and engagement within the target market.