Mackenzie Robinson
About Mackenzie Robinson
Mackenzie Robinson is a Senior Campaign Planner at Thomson Reuters, where she has worked since 2021. She has held various marketing roles within the company and has a background in sales and brand representation.
Work at Thomson Reuters
Mackenzie Robinson has been employed at Thomson Reuters since 2017, holding various positions that reflect her growth in the marketing field. She started as a Marketing Specialist Intern for five months, then transitioned to an Analyst in Thought Leadership for one year. Following this role, she served as a Marketing Specialist for two years, focusing on demand generation. Currently, she is a Senior Campaign Planner, a position she has held since 2021. Throughout her tenure, she has contributed to marketing strategies and campaigns in the Charlotte, North Carolina area.
Education and Expertise
Mackenzie Robinson holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of North Carolina at Charlotte, which she completed in 2017. In addition to her undergraduate studies, she has pursued further education in International Management at the Santa Chiara Study Center since 2016. This combination of formal education and practical experience in marketing equips her with a solid foundation in both strategic planning and execution.
Background
Mackenzie Robinson began her professional career as a Brand Ambassador at Vestique in 2015, where she worked for one year. She then took on a Sales Associate role at the same company for eight months in 2016. Her early experiences in retail provided her with insights into customer engagement and sales strategies, which she later applied in her marketing roles at Thomson Reuters.
Career Progression
Mackenzie Robinson's career at Thomson Reuters demonstrates a clear trajectory in marketing. Starting as an intern, she advanced to an analyst role, then to a marketing specialist, and now serves as a Senior Campaign Planner. This progression highlights her ability to adapt and grow within the organization, taking on increasing responsibilities and contributing to various marketing initiatives.