Majaliwa Bass
About Majaliwa Bass
Majaliwa Bass serves as the Vice President of Product Marketing at Thomson Reuters, where he has implemented strategies that significantly improved product performance and revenue. With a diverse background in product management and marketing across various industries, he has a proven track record of achieving sales goals and enhancing team efficiency.
Current Role at Thomson Reuters
Majaliwa Bass serves as the Vice President of Product Marketing at Thomson Reuters since 2020. In this role, he is responsible for leading product marketing strategies and initiatives within the organization. His leadership has contributed to enhancing product visibility and market positioning in Carrollton, Texas.
Previous Experience at Pooters
Prior to his current position, Majaliwa Bass founded and served as CEO of Pooters from 2009 to 2011 in the Dallas/Fort Worth Area. During his tenure, he implemented a data-driven approach to product launches, achieving a significant 50-point improvement in product Net Promoter Score (NPS).
Professional Background at Major Companies
Majaliwa Bass has held various significant roles in reputable companies. He worked as a Brand Manager at PepsiCo from 2005 to 2009 and as Director of Product Management at Cox Automotive Inc. from 2019 to 2020. He also served as Director of Digital Product Management at Capital One in 2017-2018 and as Global Product Manager at Intuit from 2011 to 2017.
Education and Qualifications
Majaliwa Bass holds a Bachelor of Science in Mechanical Engineering from the University of Oklahoma and a Master of Business Administration (MBA) in Business Administration and Management from the University of Michigan. His educational background supports his expertise in product management and marketing.
Achievements in Product Marketing
Throughout his career, Majaliwa Bass has achieved notable results in product marketing. He improved sales conversion rates to exceed the industry standard of 32% and achieved 100% sales goal attainment. He also co-authored a 5-year product roadmap strategy aimed at achieving double-digit annual sales growth by 2027.