Mander Huang
About Mander Huang
Mander Huang serves as the Marketing Demand Generation Lead for North Asia and ASEAN at Thomson Reuters, where he has significantly increased Marketing Qualified Leads and event attendance. He has a background in marketing management across various companies in Australia and Asia, with a focus on developing customer relationships and lead generation strategies.
Work at Thomson Reuters
Mander Huang serves as the Marketing Demand Generation Lead for North Asia and ASEAN at Thomson Reuters, a position held since 2017. In this role, Huang has significantly contributed to the company's marketing efforts by increasing non-event Marketing Qualified Leads (MQLs) by 200% and proprietary event attendees by 300%. Huang is responsible for developing and managing effective lead generation and nurturing programs tailored for the legal and tax business units. Additionally, Huang has created a systematic model for developing customer and prospect relationships, enhancing the overall marketing strategy within the organization.
Previous Marketing Roles
Before joining Thomson Reuters, Mander Huang held several marketing positions across various companies. Huang worked as the Marketing & Communications Manager for Rentokil Initial in Australia and New Zealand from 2005 to 2008. Following this, Huang served as the Senior Marketing Manager for SPS Commerce in the Asia Pacific region from 2011 to 2013. Huang also worked as the Marketing Director at CBX Software from 2014 to 2017. Earlier in the career, Huang was involved with RS Components, first as the Customer Lifecycle Manager from 2009 to 2011 and then as the E-Commerce Marketing Manager for Australia and New Zealand from 2008 to 2009.
Education and Expertise
Mander Huang earned a bachelor's degree from the University of New South Wales, completing the program from 1999 to 2002. This educational background has provided Huang with a solid foundation in marketing principles and strategies, which have been applied throughout various roles in the marketing field. Huang's expertise includes lead generation, nurturing programs, and partner marketing, particularly within the legal and tax sectors.
Achievements in Marketing
Throughout Mander Huang's career, notable achievements include the development of successful partner marketing programs with key industry associations and government bodies. At Thomson Reuters, Huang's initiatives led to a significant increase in both non-event and event MQLs, demonstrating a strong impact on the company's marketing performance. Huang's systematic approach to building customer and prospect relationships has further enhanced the effectiveness of marketing strategies implemented across different organizations.