Margaret Scheirman
About Margaret Scheirman
Margaret Scheirman is a Content Marketer with extensive experience in education and legal marketing. She has worked at various institutions and currently holds a position at Thomson Reuters, focusing on search-engine optimized content.
Work at Thomson Reuters
Margaret Scheirman has served as a Content Marketer at Thomson Reuters since 2005. In this role, she focuses on creating search-engine optimized content tailored for legal marketing. Her work involves developing audience-aware content for various internal projects, including online profiles for sales team members and a company conference website. Her extensive experience in content marketing has contributed to the overall effectiveness of Thomson Reuters' marketing strategies.
Education and Expertise
Margaret Scheirman holds multiple degrees from The University of Kansas, where she studied Spanish and Applied Linguistics, earning both a Master of Arts and a Bachelor of Arts. She also attended the Minnesota Paralegal Institute, where she studied Paralegal. Her educational background equips her with a strong foundation in language and communication, which supports her expertise in content marketing and legal marketing copywriting.
Background
Margaret Scheirman has a diverse professional background that includes teaching and content marketing. She worked as an ESL and Spanish instructor at Coffeyville Community College and later at various universities, including the University of Minnesota and Tokyo Denki University. Her teaching experience spans several years and includes mentoring newer writers and participating in cross-functional groups focused on collaboration between contributors and leadership.
Achievements
Throughout her career, Margaret Scheirman has been involved in the creation of numerous award-winning legal marketing websites hosted by FindLaw. Her contributions to legal marketing copywriting since 2005 have enhanced the visibility and effectiveness of legal services online. Additionally, her participation in pilot projects and process studies has helped improve content strategies within her organizations.