Mark B.
About Mark B.
Mark B. serves as the Director of Digital Solutions at Thomson Reuters Westlaw, where he has worked since 2011. He has a strong background in digital marketing and strategy, with previous roles at various organizations, including Carlson Marketing Worldwide and Northwest Airlines.
Work at Thomson Reuters
Mark B. has held the position of Director, Digital Solutions at Thomson Reuters Westlaw since 2011. In this role, he has been instrumental in developing and implementing digital strategies that have significantly impacted revenue generation. Prior to this position, he worked as Manager of Westlaw Marketing from 2005 to 2006. His tenure at Thomson Reuters has been marked by a focus on enhancing customer experience and driving sales through innovative digital marketing techniques.
Education and Expertise
Mark B. earned a Master of Business Administration (MBA) in Marketing from the University of Minnesota - Carlson School of Management. He also holds a Bachelor's degree in Communications from Arizona State University. His educational background provides a strong foundation for his expertise in digital marketing and strategy development, particularly in the legal sector.
Background
Before joining Thomson Reuters, Mark B. gained diverse experience in various marketing roles. He served as Director of Brand Planning at Carlson Marketing Worldwide from 2006 to 2008 and held multiple positions at Northwest Airlines, including Manager of Domestic and International Passenger Marketing. His career also includes a role as Digital Client Marketing Manager at Digital River, Inc. from 2009 to 2011.
Achievements
Mark B. has achieved significant milestones in his career, particularly in generating revenue through digital marketing strategies. He developed an omni-channel demand generation strategy that produced over 2,500 qualified leads, resulting in $1.4 million in annual revenue. Additionally, he implemented A/B testing for Westlaw and Practical Law, which led to a threefold increase in PPC conversion and record digital sales of $1.2 million in 2020.
Leadership and Team Management
In his current role, Mark B. directs a team of over 180 professionals, overseeing the delivery of more than 1,200 websites in 2024. His leadership has resulted in a quality score of 4 or better for 96% of the output. He also led a Digital Go-To-Market Mission Based Team that utilized rapid experimentation techniques to improve customer experience for Practical Law Corporates prospects.