Mark Biscan
About Mark Biscan
Mark Biscan is a seasoned content strategy professional with extensive experience in content creation, editing, and digital marketing. He currently serves as Sr. Manager of Packaged Content at Workday and has held various roles at Thomson Reuters and Andersen Windows.
Work at Thomson Reuters
Mark Biscan has held multiple roles at Thomson Reuters, contributing significantly to the company's content strategy. He served as a Senior Writer from 2007 to 2012, where he focused on content development and communication. Following this, he advanced to the position of Digital Content Lead from 2012 to 2018, overseeing digital content initiatives. Since 2018, he has been working as the Senior Manager of Content Strategy, where he continues to enhance the effectiveness of content across various platforms. His tenure at Thomson Reuters spans over a decade, showcasing his commitment to the organization.
Education and Expertise
Mark Biscan holds a Master’s Degree in English Language and Literature from Northern Illinois University and a Bachelor’s Degree in English from Saint John's University. His educational background has equipped him with a strong foundation in content creation and editing. Mark possesses expertise in SEO and UX, which are critical components for improving digital marketing strategies. His skills in testing further enhance his ability to optimize content performance and user engagement.
Background
Mark Biscan's professional journey includes a decade-long tenure at Andersen Windows as a Senior Writer from 1997 to 2007 in Bayport, MN. This role allowed him to develop his skills in content creation and effective communication strategies. After his time at Andersen Windows, he transitioned to Thomson Reuters, where he held various positions, ultimately leading to his current role as Senior Manager of Content Strategy. In 2022, he took on a new challenge at Workday as Senior Manager of Packaged Content in Pleasanton, California.
Achievements
Throughout his career, Mark Biscan has made significant contributions to content strategy and development in various organizations. His work at Thomson Reuters involved leading digital content initiatives and enhancing communication strategies. His expertise in SEO and UX has played a vital role in shaping effective digital marketing strategies. Additionally, his skills in testing have been instrumental in optimizing content performance and improving user engagement across platforms.