Megan Halverson
About Megan Halverson
Megan Halverson is a Senior Marketing Operations Specialist at Thomson Reuters, where she has worked since 2022. She holds a Bachelor of Arts in English Language and Literature from Northern Illinois University and has extensive experience in marketing operations, data analysis, and event logistics.
Current Role at Thomson Reuters
Megan Halverson serves as a Senior Marketing Operations Specialist at Thomson Reuters, a position she has held since 2022. In this role, she focuses on optimizing marketing operations to enhance customer engagement and improve campaign performance. Her responsibilities include conducting data analysis for digital email campaigns, utilizing Salesforce to track metrics such as opens and clicks, and ensuring effective marketing attribution.
Previous Experience at Thomson Reuters
Before her current role, Megan worked at Thomson Reuters as a Marketing Operations Specialist from 2017 to 2022. During her five years in this position, she contributed to various marketing initiatives and developed strategies to improve customer interactions through digital platforms. Her experience in this role laid the foundation for her current responsibilities.
Background in Marketing Operations
Megan has a diverse background in marketing operations, having worked at Asset Marketing Services, LLC. as a Marketing Program Planner from 2012 to 2016 and as a Customer Experience Lead from 2008 to 2012. In these roles, she managed customer experience initiatives and marketing programs, which involved overseeing logistics for events and managing incentive programs for sales representatives.
Education and Expertise
Megan Halverson earned her Bachelor of Arts (B.A.) in English Language and Literature from Northern Illinois University, where she studied from 2004 to 2007. Her educational background provides her with strong communication skills, which she applies in her marketing operations roles. This expertise is evident in her work editing and reworking over 550 power messages for digital customer experience-facing landing pages.
Achievements in Marketing
Throughout her career, Megan has achieved significant results in marketing operations. She monitored Salesforce leads to ensure accurate marketing attribution, resulting in over $180,000 in revenue in a single quarter. Additionally, she oversaw the logistics and setup of high-end sporting event suites and seminars, managing a budget exceeding $1 million, which demonstrates her capability in handling large-scale marketing initiatives.