Megan Howe
About Megan Howe
Megan Howe is a Manager of Marketing Automation with a strong focus on data-driven strategies and demand generation. She has extensive experience in marketing roles at Thomson Reuters and possesses expertise in marketing automation tools.
Work at Thomson Reuters
Megan Howe has held multiple positions at Thomson Reuters, contributing significantly to the company's marketing efforts. She began her tenure as a Marketing Coordinator in 2011, followed by roles as a Marketing Executive from 2012 to 2014, and as a Marketing Specialist in Digital Marketing & eCommerce ANZ from 2014 to 2017. She advanced to Senior Marketing Specialist in 2017 and served as Marketing Campaign Manager for Asia & Emerging Markets from 2018 to 2021. Currently, she works as Manager of Marketing Automation, a role she has held since 2021.
Education and Expertise
Megan Howe holds a Bachelor of Business with a focus on Marketing, Advertising & Promotions from the University of Technology, Sydney. Additionally, she earned a Bachelor of Management in Tourism from the same institution. Her expertise includes a data-driven approach to marketing strategy, proficiency in marketing automation tools such as Oracle Eloqua and Salesforce, and experience in website analytics using Google Analytics and Adobe Analytics.
Background
Megan Howe began her career in marketing at SMART Advertising Agency as an Account Coordinator/Office Manager in 2010. She also completed an internship at BWM as an Intern/Account Coordinator in the same year. Her professional journey has been primarily centered around Thomson Reuters, where she has developed her skills in various marketing roles over more than a decade.
Achievements
Throughout her career, Megan Howe has specialized in demand generation, focusing on lead nurturing and lead scoring. She has managed customer lifecycle marketing and pipeline acceleration programs. Her skills extend to eCommerce, particularly in website management, cart abandonment strategies, and loyalty programs. She utilizes a data-driven approach, emphasizing segmentation, contact policy, and preference center management.