Melissa Phonekeo
About Melissa Phonekeo
Melissa Phonekeo is a digital marketer and PPC strategist with a Bachelor of Arts in Marketing from Augsburg University. She has extensive experience in managing PPC campaigns and providing consultative services, currently working at Thomson Reuters since 2023.
Work at Thomson Reuters
Melissa Phonekeo has been employed at Thomson Reuters as a Digital Marketer and PPC Strategist since 2023. In this role, she focuses on developing and executing pay-per-click strategies to enhance the company's digital marketing efforts. Her responsibilities include analyzing campaign performance, optimizing ad spend, and providing strategic recommendations to improve overall marketing effectiveness.
Education and Expertise
Melissa Phonekeo studied at Augsburg University, where she earned a Bachelor of Arts (B.A.) degree in Marketing. Her educational background provides her with a solid foundation in marketing principles, consumer behavior, and strategic planning, which she applies in her current role as a digital marketer.
Background in Marketing and Promotions
Melissa has a diverse background in marketing and promotions, having worked in various roles that contributed to her expertise in the field. She served as a Promotions Intern at iHeartMedia in 2013, where she gained experience in event promotion and audience engagement. Additionally, her role as an Account Executive at Bullseye Media in 2018 further developed her skills in client management and marketing strategy.
Experience in PPC Campaign Management
Throughout her career, Melissa has demonstrated proficiency in managing pay-per-click (PPC) campaigns. She effectively manages high volumes of work and customer demands while maintaining performance metrics. Her experience as a Paid Search Specialist at Star Tribune from 2020 to 2023 allowed her to deepen her understanding of marketplace dynamics and enhance her skills in PPC strategy.
Previous Roles in Nutrition and Administration
Before transitioning into digital marketing, Melissa worked in the healthcare and administrative sectors. She was a Lead Nutrition Aide at Minnesota Masonic Home from 2008 to 2013 and served as a Nutrition Services Supervisor at North Ridge Health and Rehab from 2008 to 2017. Additionally, she briefly worked as Admin Support at Polaris Industries in 2017. These roles provided her with valuable experience in customer service and operational management.