Michael Bennett
About Michael Bennett
Michael Bennett serves as the Director of Audience Development at Thomson Reuters, where he has worked since 2021. He possesses extensive experience in audience development and marketing, having held various roles in notable companies over the past three decades.
Work at Thomson Reuters
Michael Bennett serves as the Director of Audience Development at Thomson Reuters, a position he has held since 2021. In this role, he focuses on enhancing audience engagement and developing strategies to attract and retain customers. His experience in audience development positions him to effectively lead initiatives that align with the company's goals in the New York City Metropolitan Area.
Previous Experience in Audience Development
Before joining Thomson Reuters, Michael Bennett accumulated extensive experience in audience development and marketing. He worked at ALM from 1999 to 2011, where he spent 12 years honing his skills in customer acquisition and retention. He continued to build on this expertise at VertMarkets from 2015 to 2019 and at Advantage Business Media from 2013 to 2015. His role at CyberRisk Alliance from 2019 to 2020 further solidified his knowledge in audience marketing and data.
Education and Expertise
Michael Bennett earned a Bachelor of Arts degree in Economics from the University of Notre Dame. His educational background provides a solid foundation for his career in audience development. He possesses thorough knowledge of email marketing, database creation, maintenance, and hygiene, which are critical components in managing audience engagement effectively.
Background in Marketing and Operations
Michael Bennett has a strong background in both marketing and operational leadership. His experience includes serving as Circulation Director at Miller Freeman from 1995 to 1999. He is effective at organizing and creating efficient processes and workflows, which enhances team performance and operational efficiency across various roles in his career.
Audience Development Skills
Michael Bennett is highly experienced in all aspects of audience development. His skills encompass customer acquisition, retention, and engagement strategies. This expertise allows him to lead marketing initiatives that effectively connect with target audiences and drive business growth.