Michelle Croteau
About Michelle Croteau
Michelle Croteau serves as the Vice President and Head of Marketing at Thomson Reuters, where she oversees marketing strategy for the company's largest segment, which includes Legal Professionals, Government, and Global Print. With a background in marketing communications and a degree in Public Relations and Journalism, she has held various roles in the industry, contributing to significant financial targets across North America and Europe.
Current Role at Thomson Reuters
Michelle Croteau serves as Vice President and Head of Marketing at Thomson Reuters. In this role, she oversees the marketing strategy and integrated marketing programs for the company's largest segment, which encompasses Legal Professionals, Government, and Global Print. She is responsible for achieving financial targets across the U.S., Canada, and Europe, focusing on a segment that constitutes 52% of Thomson Reuters' $3.1 billion portfolio. Croteau also acts with GM-level accountability as the Acting Chief Marketing Officer for this significant segment.
Previous Experience in Marketing
Prior to her current position, Michelle Croteau held various marketing roles. She worked at Thomson Reuters' FindLaw as Manager of Marketing Communications from 2007 to 2010, where she contributed to marketing initiatives in Eagan, Minnesota, and Sunnyvale, California. Before that, she was a Senior Marketing Communications Specialist at Allina Health from 2005 to 2007 in Minneapolis, Minnesota. Additionally, she spent seven years at Lund Food Holdings, Inc. as the Public Relations and Marketing Communications Manager from 1998 to 2005 in Edina, Minnesota.
Educational Background
Michelle Croteau studied at the University of St. Thomas, where she earned a Bachelor's degree in Public Relations and Journalism. Her education provided a foundation for her career in marketing and communications, equipping her with essential skills for her roles in various organizations.
Career Timeline
Michelle Croteau's career spans over two decades in marketing and communications. She began her professional journey at Lund Food Holdings, Inc. in 1998, followed by her role at Allina Health from 2005 to 2007. She then joined Thomson Reuters' FindLaw until 2010. After a significant tenure in various marketing roles, she returned to Thomson Reuters in 2022 as Vice President, Head of Marketing.