Michelle Schmitt
About Michelle Schmitt
Michelle Schmitt is a Quality Assurance Engineer with a Master's degree in Business from The University of Iowa. She has contributed to Kmart's strategy in 'retailtainment' by developing partnerships with major brands and driving revenue through licensed merchandise.
Work at Kmart
Michelle Schmitt serves as a Quality Assurance Engineer at Kmart. In this role, she focuses on enhancing the company's position in the retail market by driving initiatives related to licensed merchandise. Her efforts aim to establish Kmart as a leader in 'retailtainment,' which combines retail and entertainment experiences to engage customers effectively.
Education and Expertise
Michelle Schmitt studied Business at The University of Iowa, where she earned both her Bachelor's and Master's degrees. Her academic background provides her with a solid foundation in business principles, which she applies in her professional endeavors, particularly in the retail sector.
Partnership Development
In her role at Kmart, Michelle Schmitt has developed entertainment programs that include partnerships with well-known brands such as Nickelodeon, WWE, Marvel, and Burger King. These collaborations aim to enhance customer engagement and drive sales through unique merchandise offerings.
Project Coordination
Michelle implemented weekly integration meetings and conference calls to ensure effective coordination between internal teams and external partners. This structured approach facilitates the execution of projects and aligns efforts across various stakeholders involved in Kmart's initiatives.