Michelle Schoenecker
About Michelle Schoenecker
Michelle Schoenecker serves as the Vice President of Brand Strategy and Operations at Thomson Reuters, where she focuses on simplifying complex brand portfolios and enhancing brand marketing efforts. With a background in brand strategy and experience in various roles, she has played a significant role in transitioning the company to a customer-aligned operating model.
Work at Thomson Reuters
Currently, Michelle Schoenecker serves as the Vice President of Brand Strategy and Operations at Thomson Reuters, a position she has held since 2021 in Minneapolis, Minnesota. Prior to this role, she worked as the Senior Director of Enterprise Brand Strategy from 2018 to 2021. During her tenure, she played a significant role in transitioning the company from a traditional portfolio-centric business model to a customer-aligned operating company. Additionally, she served as the Senior Director of Brand Experience from 2017 to 2018, contributing to the overall brand strategy.
Education and Expertise
Michelle Schoenecker earned her Master of Science in Marketing from the University of Denver - Daniels College of Business, completing her studies from 2009 to 2011. She also holds a Bachelor of Science in Business Administration with a focus on Marketing and Finance, which she obtained from the same university between 2004 and 2007. Her educational background supports her expertise in brand strategy and marketing.
Background
Before joining Thomson Reuters, Michelle Schoenecker gained experience in various roles. She worked as a Pricing Analyst at Target for seven months in 2007-2008. Following that, she served as an Account Manager at Pure Brand Communications from 2009 to 2012. Additionally, she worked as a Financial Representative at Northwestern Mutual from 2006 to 2008. Her diverse background has contributed to her ability to simplify complex brand portfolios.
Achievements
Michelle Schoenecker specializes in rejuvenating historic brands and transforming them into modern entities. At Thomson Reuters, she focuses on driving a deeper understanding of the value the company provides through brand marketing campaigns, content, and events. Her unique ability to derive simplicity from complex situations enables her to tackle significant challenges effectively.