Neelabh Choudhury
About Neelabh Choudhury
Neelabh Choudhury is a Marketing Automation Specialist at Thomson Reuters, where he has worked since 2022. He specializes in data-driven marketing strategies, campaign analytics, and the use of Eloqua and Salesforce Marketing Cloud.
Work at Thomson Reuters
Neelabh Choudhury has been employed at Thomson Reuters as a Marketing Automation Specialist since 2022. In this role, he focuses on developing and implementing data-driven marketing strategies that enhance campaign performance metrics. His work involves leveraging marketing automation tools to optimize processes and improve overall marketing effectiveness. Based in Hyderabad, Telangana, India, he has contributed to the company's marketing efforts by utilizing his expertise in email marketing and campaign analytics.
Education and Expertise
Neelabh Choudhury holds a Bachelor of Science degree in Biotechnology from the University of Science and Technology, Meghalaya, which he completed from 2012 to 2015. He furthered his education by obtaining a Master of Science degree in Biotechnology from Lovely Professional University, studying from 2015 to 2017. His academic background supports his expertise in marketing automation, particularly in integrating tools like Eloqua and Salesforce Marketing Cloud (SFMC) with CRM systems to enhance customer engagement.
Background
Before joining Thomson Reuters, Neelabh Choudhury worked at Tech Mahindra as a Senior Associate Analyst in Marketing from 2019 to 2022. In this position, he gained valuable experience in conducting in-depth campaign analytics to inform strategic marketing decisions. Prior to that, he served as a Program Coordinator at OMICS International Conference from 2017 to 2019, where he developed skills in program management and coordination within the marketing domain.
Achievements in Marketing Automation
Neelabh Choudhury has a proven track record in optimizing email marketing campaigns to increase open and click-through rates. His experience includes developing data-driven marketing strategies that have led to improved campaign performance metrics. He specializes in using advanced marketing automation tools and has demonstrated expertise in integrating these tools with CRM systems, which enhances customer engagement and drives successful marketing initiatives.