Olga Tsyba
About Olga Tsyba
Olga Tsyba is a Senior User Experience Researcher currently employed at Thomson Reuters in London, England. With over a decade of experience in consumer research and a strong academic background in sociology and human-computer interaction, she specializes in understanding user needs and emerging technologies.
Work at Thomson Reuters
Olga Tsyba has been employed at Thomson Reuters as a Senior User Experience Researcher since 2022. In this role, she focuses on enhancing user experiences through research and analysis. Her position is based in London, England, where she applies her extensive knowledge of user needs and behaviors to improve product offerings.
Previous Experience in User Experience Research
Before joining Thomson Reuters, Olga Tsyba worked in various roles related to user experience research. She was a User Experience Researcher at Doti Health for five months in 2020 and at carwow for one month in 2021. Additionally, she served as a User Experience Researcher at SPARCK from 2021 to 2022, contributing to projects that required a deep understanding of user interactions.
Education and Expertise
Olga Tsyba holds a Master's degree in Sociology from Novosibirsk State University. She furthered her education in UX design at CareerFoundry from 2019 to 2020. Additionally, she completed a Master of Science in Human Computer Interaction at City, University of London, from 2020 to 2023. Her educational background supports her expertise in user experience research and design.
Career Background in Marketing and Innovation
Olga has over a decade of experience in consumer research, marketing, and innovation. She worked at Avon in various capacities, including Global Senior Innovation & Insights Manager and Senior Marketing Manager for the Makeup category. Prior to that, she held positions at Procter & Gamble, including Digital Communications Manager for the Hair care category and Associate Brand Manager for Naturella. This diverse background aids her in understanding business stakeholders' needs.
Professional Interests and Personal Website
Olga Tsyba is passionate about addressing complex user needs and is particularly interested in voice UI and conversational design. She maintains a personal website, www.olgatsyba.com, where she shares insights related to her professional work and interests in user experience research.