Pamela Riley
About Pamela Riley
Pamela Riley is a Senior Manager of Segment Analytics and Customer Insight at Thomson Reuters, where she focuses on the 'Voice of the Customer' to guide strategic decisions. With over 20 years of experience in the information technology and services industry, she specializes in using quantitative analytics to improve customer experience and inform business strategy.
Current Role in Segment Analytics and Customer Insight
Pamela Riley serves as the Senior Manager of Segment Analytics and Customer Insight at Thomson Reuters. In this role, she emphasizes the 'Voice of the Customer' to guide strategic decision-making. Her focus on customer insights enables the organization to enhance its offerings and align with market needs. She has held this position since 2014, contributing to the company's analytics capabilities for nearly a decade.
Experience at Thomson Reuters
Pamela Riley has extensive experience at Thomson Reuters, where she has worked in various roles since 2001. She began her career at the company as a Marketing Manager for Accounting Today from 2001 to 2003. Following this, she served as a Senior Market Research Analyst from 2003 to 2008, and then as a Market Research Manager from 2008 to 2014. Her tenure at Thomson Reuters spans over 13 years, during which she has developed a strong foundation in market research and customer analytics.
Educational Background in Market Research and Marketing
Pamela Riley holds multiple degrees from The University of Texas at Arlington. She earned a Bachelor's degree in Marketing, followed by a Master of Business Administration (MBA) with a focus on Marketing. Additionally, she achieved a Master of Science (MS) in Market Research. This educational background equips her with a robust understanding of both marketing principles and research methodologies.
Expertise in Research Methodologies
Pamela Riley possesses expertise in both qualitative and quantitative research methodologies. Her specialization in leveraging quantitative analytics allows her to enhance customer experience and inform business strategy effectively. This dual expertise supports her role in analyzing customer insights and driving strategic initiatives within the organization.
Professional Experience in Information Technology and Services
Pamela Riley has over two decades of experience in the information technology and services industry. Her career has been marked by a focus on market research and customer insights, enabling her to contribute significantly to the organizations she has been part of. This extensive experience informs her strategic approach to enhancing customer engagement and business outcomes.