Paul R. Bruening
About Paul R. Bruening
Paul R. Bruening serves as the Principal User Experience Research and Insights at Thomson Reuters, where he employs empathic methods to enhance consumer experiences. He holds a Ph.D. in Cognition, Brain and Behavior and has a diverse educational background, including degrees in Performance Arts and Experimental Psychology.
Work at Thomson Reuters
Paul R. Bruening has been serving as the Principal User Experience Research and Insights at Thomson Reuters since 2022. In this role, he utilizes empathic methods and protocols to uncover insights that drive change and enhance consumer experiences. Prior to this position, he held the role of Director of User Experience Research and Insights at the same company since 2019. His work in both positions focuses on improving user experience through innovative research methodologies.
Education and Expertise
Paul R. Bruening has an extensive educational background. He earned a Bachelor of Arts (B.A.) in Performance Arts from the University of Missouri-Kansas City. He furthered his studies at Brooklyn College, CUNY, where he obtained a Master's degree in Experimental Psychology. He completed his academic journey with a Ph.D. in Cognition, Brain and Behavior from The Graduate Center, City University of New York. Additionally, he has studied at the MIT Sloan School of Management and Loyola University New Orleans.
Background
Paul R. Bruening has a diverse professional background in user experience research. He employs biometric, virtual reality (VR), and simulated environments to conduct user experience research. His approach aims to achieve authentic goals that enhance consumer interactions with products and services. His experience spans various industries, including a notable project where he conducted research for a European motorcycle brand, leading to the successful release of a Scrambler motorcycle.
Achievements
Throughout his career, Paul R. Bruening has designed and implemented significant projects in user experience. He developed a longitudinal service design project for luxury brands, which resulted in workshops that redefined service models for high-end consumers. His work emphasizes the importance of understanding consumer needs and behaviors to drive effective design and innovation in user experiences.