Pengguo/Ben Jiang
About Pengguo/Ben Jiang
Ben Jiang is an Account Director at Reuters News Agency in China, specializing in international business development and customer relationship management within the broadcast media sector. He has a background in journalism and sales and marketing, with previous roles at CCTV+ and academic qualifications from Xi'an International Studies University and The University of Nottingham Ningbo China.
Work at Thomson Reuters
Currently, the individual serves as the Account Director for China at Thomson Reuters, a position held since 2020. In this role, he is responsible for managing channel partner relationships within the Chinese market. His work focuses on international business development, leveraging his extensive knowledge of the local market dynamics to enhance Reuters' presence and effectiveness in China.
Previous Experience at CCTV+
Prior to joining Thomson Reuters, he worked at CCTV+ (Video News Agency) for a total of nine years. He began as a News Editor from 2011 to 2013, where he contributed to content creation and editorial decisions. He then transitioned to the role of Head of Sales & Marketing from 2013 to 2020, overseeing marketing strategies and sales initiatives to drive revenue growth.
Education and Expertise
He holds a Bachelor of Arts (B.A.) in Journalism from Xi'an International Studies University, where he studied from 2003 to 2007. He furthered his education with a Master of Science (MSc) in International Business from The University of Nottingham Ningbo China, completing his studies from 2008 to 2010. His academic background supports his expertise in customer relationship management (CRM) within the broadcast media industry.
Skills in International Business Development
He possesses significant skills in international business development, particularly focused on the Chinese market. His experience in managing channel partner relationships and understanding market trends positions him as a knowledgeable professional in navigating the complexities of business in China. This expertise is critical for fostering partnerships and driving business growth in the region.