Peter Blacquier
About Peter Blacquier
Peter Blacquier serves as the Marketing Automation Manager at Thomson Reuters Canada - Legal, where he has worked for 15 years. He specializes in executing digital marketing campaigns, managing SEO platforms, and developing marketing websites.
Work at Thomson Reuters
Peter Blacquier has served as the Marketing Automation Manager at Thomson Reuters Canada - Legal since 2009. Over his 15-year tenure in Toronto, Ontario, he has played a significant role in enhancing the company's marketing strategies through automation and digital marketing initiatives. His responsibilities include the creation and execution of paid search campaigns on platforms such as Google AdWords and LinkedIn Sponsored Ads, contributing to the company's online visibility and lead generation efforts.
Education and Expertise
Peter Blacquier studied at Seneca College, where he pursued a degree in Digital Media Arts from 1997 to 1999, achieving High Honours. His educational background has equipped him with the skills necessary for his role in marketing automation and digital media. His expertise encompasses the implementation of marketing automation platforms, such as Act-On, and the integration of these platforms with tools like Salesforce and Tableau.
Background
Peter Blacquier has a robust background in digital marketing and technology. He has designed and programmed a Corporate Intranet using an open-source Content Management System (CMS). His experience extends to managing the development of bilingual marketing websites, eCommerce sites, blogs, and product sampling pages, demonstrating his proficiency in creating diverse online platforms that cater to various audiences.
Achievements in Marketing Automation
In his role, Peter Blacquier has successfully implemented the Marketing Automation Platform (Act-On) and integrated it with Salesforce, Tableau, and other connectors. He has also managed the onboarding process and administration of SEO platforms, including BrightEdge, Conductor Searchlight, and SEMrush. His work in developing Salesforce reports and dashboards has supported forecasting and lead lifetime reporting across multiple segments and product lines.