Priscila Tiemi Hueara
About Priscila Tiemi Hueara
Priscila Tiemi Hueara is a Senior User Experience Designer at Thomson Reuters, with a background that includes roles at IBM and Zup Innovation. She specializes in data-driven design, gamification, and aligning user needs with business objectives.
Current Role at Thomson Reuters
Priscila Tiemi Hueara serves as a Senior User Experience Designer at Thomson Reuters, a position she has held since 2023. In this role, she emphasizes data-driven decision-making, metrics analysis, and product vision. Her responsibilities include aligning user needs with business objectives and fostering effective communication with development teams. She integrates gamification and design systems into her work, enhancing user engagement and experience.
Previous Experience at IBM
Priscila has held multiple roles at IBM, including Bid Support Specialist from 2016 to 2017, North America Quote to Cash Professional from 2017 to 2019, and Customer Service Sales Assistant from 2014 to 2016. Her diverse experiences at IBM contributed to her understanding of user experience and product design, allowing her to develop skills in customer support and sales processes.
Educational Background
Priscila earned her Bachelor's Degree in Food Science from USP - Universidade de São Paulo, where she studied from 2009 to 2014. This academic background provided her with a strong foundation in research and analytical skills, which she later applied in her professional roles, particularly in user experience design.
Experience in Research Internships
Priscila has participated in several research internships, including at Centro de Energia Nuclear na Agricultura - CENA/USP from 2009 to 2011 and the University of Florida's Food Science and Human Nutrition Department from 2012 to 2013. These experiences allowed her to develop research skills and gain insights into scientific methodologies, which she later incorporated into her design processes.
Expertise in User Experience Design
Priscila possesses expertise in various aspects of user experience design, including Growth Hacking, Atomic Research, and Dual Track Agile methodologies. Her work in a Product Discovery squad as a UX Researcher in 2020 focused on Continuous Discovery and experimentation, reinforcing her commitment to user-centered design and innovative solutions.