Richard Barney
About Richard Barney
Richard Barney is a Senior Digital Marketing Strategist at FindLaw, part of Thomson-Reuters, where he has worked since 2011. He specializes in marketing analytics and SEO, leveraging his extensive experience to optimize marketing strategies for clients in the Greater Minneapolis-St. Paul Area.
Work at Thomson Reuters
Richard Barney has been employed at FindLaw, a division of Thomson Reuters, since 2011, serving as a Senior Digital Marketing Strategist for Strategic Accounts. His role focuses on utilizing marketing analytics to guide clients in product and channel investment opportunities. Prior to his current position, he worked at FindLaw as an SEO Consultant from 2005 to 2007 and as a Senior SEO Consultant from 2007 to 2010. Throughout his tenure, he has played a significant role in integrating and tracking multiple marketing channels for clients, ensuring profitability and maximizing return on investment.
Education and Expertise
Richard Barney holds an MBA in Marketing Management and Information Management from the University of St. Thomas - Opus College of Business. He also earned a Bachelor of Science in Marketing Management from the University of Minnesota. His educational background provides a strong foundation for his expertise in digital marketing and SEO strategies. He has developed a comprehensive scoring methodology to assess and balance team member workloads, contributing to operational efficiency.
Background
Before joining FindLaw, Richard Barney worked at LogicBay Corporation as a Marketing Assistant from 1999 to 2000. He later held a position at State Farm Insurance as an Underwriting-Team Lead from 2001 to 2005. His diverse work experience across different industries has equipped him with a broad understanding of marketing and strategic account management.
Achievements
Richard Barney has demonstrated his expertise in resolving complex SEO issues by successfully recovering three law firms from false positive Google Penguin filters. He consistently exceeds company-defined key performance indicators, including cost per lead, client retention, and revenue retention goals. His ability to optimize marketing strategies and enhance operational efficiency highlights his contributions to the field.